The challenge was to provide an in-depth analysis of users results while at the same time the ability to compare their results to other types.About every five years, Pew Research Center updates one of their keystone projects on political polarization and typology research.  A report and interactive quiz is developed to explore the survey results and analysis.  This year, I was the lead designer is redesign the quiz user interface, particularly the results data dashboard and an interactive comparison tool to explore survey results.

I worked with our web development staff to create a concise and easy to explore results page for users.  The results page included information about the user’s specific type, as well as the ability to compare their results with other types.

Quiz Interface Design

The project also included the design and development of an interactive comparison tool, used to provide an exploratory environment for users to find patterns and stories in all the questions from the 2014 survey.